Designing the best competitive socialising venue in the world: 40,000 sq. ft of world-class AV at the heart of the Las Vegas Strip
Swingers, Las Vegas
This case study explores how we delivered the largest project in our 41-year history: a full audiovisual installation at Swingers Las Vegas, set inside the iconic Mandalay Bay Resort and Casino. From immersive sound and lighting to precision projection mapping, this project pushed the boundaries of what’s possible in entertainment AV.
About Swingers
Swingers is a bold and imaginative take on competitive socialising, combining world-class cocktails, premium hospitality, and crazy golf with an experience-led atmosphere. The concept was created by Matt Grech-Smith and Jeremy Simmonds, launching as a pop-up in 2014 before establishing its first permanent venue in London in 2016. Since then, Swingers has grown to include sites in Oxford Circus, Washington D.C., Manhattan, and most recently, Las Vegas — its largest and most ambitious venue to date.
We’ve worked in close partnership with Swingers since day one. With every new location, we’ve evolved and refined the AV experience — always balancing a premium aesthetic with cutting-edge performance. The Las Vegas venue would be the ultimate test: a 40,000 sq. ft transformation of the former LIGHT nightclub into what the client described as “the best competitive socialising venue in the world.”
The Project
Swingers Las Vegas features four 9-hole golf courses, multiple bars, a fairground-style Carnival games arcade, and a 1920s-style English country house – which acts as the visual and experiential centrepiece of the venue.
This site demanded more than replication of previous templates; it required reinvention at scale. The challenge was to deliver a full audiovisual system that would:
- Elevate the brand experience to match Las Vegas expectations
- Handle a constantly moving audience and open-plan design
- Provide consistent, immersive audio coverage across 21 zones
- Support live performance, corporate events, and ambient use cases
- Integrate seamlessly with projection, pixel lighting, and display systems
- Be simple to operate despite its complexity under the hood
We were tasked with the complete package: sound, lighting, projection mapping, video, control systems, infrastructure and remote support. All within a tight timeframe and across an international logistics chain.
The Challenges
Transforming the vast open atrium of the old LIGHT nightclub into an intimate, immersive Swingers space came with unique challenges:
- Audio coverage: The height and openness of the venue meant traditional speaker placement was insufficient. We needed a system that created intimacy and clarity across different volumes and use cases.
- Projection precision: The country house facade required pixel-perfect projection mapping, interacting with architectural features without breaking the illusion.
- Noise isolation: With Mandalay Bay operating adjacent venues, careful audio design and isolation mounting was essential.
- Simplicity of control: Despite the complexity, the system had to be operable by staff with minimal technical training.
The Solution
We delivered a fully integrated AV solution, drawing on our long-standing brand templates but expanding them in every dimension to meet the scale and ambition of the venue.
Audio
- 170+ Martin Audio loudspeakers, including:
- 122x CDD6 speakers (ultra-wide dispersion for consistent coverage)
- 4x CDD10 speakers in the ‘sunken garden’ performance area
- Additional CDD10s for artist reference
- 3x TORUS T1230 constant curvature arrays (flown as LCR PA system)
- 2x SXCF118 cardioid subs (paired with TORUS)
- 1x SXC115 cardioid sub in the DJ booth (protecting VIP lounge)
- 30x SX110 and SX210 subs for LF extension
Amplification & Processing
- 25x Powersoft Quattrocanali 2404 DSP+D amplifiers
- 4x Martin Audio iK42 amplifiers
- BSS BLU-100 and BSS BLU-326DA for DSP
Design
- Modelled in Martin Audio DISPLAY3
- Built using Revit and SketchUp 3D models
- Projection Mapping
- 5x Optoma ZU1300 projectors (custom edge-blended installation)
- Projection mapping onto the English country house facade
- Content managed via Resolume servers
Lighting
- Over 40 CHAUVET Professional fixtures:
- Rogue R3X Wash
- Rogue R3E Spot
- Rogue R2X Wash
- COLOrado 1 Solo
- 5x Portman P2 Evo fixtures (located at DJ booth)
- Digital pixel tape and LED cabochon lighting
Video & Display
- 17x LG displays (12 located at bar areas)
- WyreStorm Network HD 500 System (AV over IP distribution)
- ONELAN digital signage players
Control Systems & Network
- 7x custom-built PCs:
- Resolume (video)
- Madrix (pixel lighting)
- ChamSys MagicQ (lighting)
- ONLX Control Suite
Network
- 8x Netgear AV Line switches (20Gb fibre backbone)
- Full AV network preconfigured and built in UK
- 4x 42U AV racks on site
Training, Support, and Operation
This was never a ‘fit and forget’ project. We remain deeply embedded in the day-to-day operation of the venue.
Our approach focused on powerful simplicity: from a control perspective, the entire venue can be opened with just two buttons. Behind that lies meticulous presetting and sequencing across 24 audio zones, projection, lighting, and displays.
We provided initial training and on-site support through the opening period, and continue to offer remote support and content management. We also assist Swingers with branded projection content and seasonal updates across the venue.
Why Middlesex Sound & Lighting?
This wasn’t our first Swingers venue – and it won’t be our last. Our long-standing partnership with the team has been built over a decade of shared creative vision and technical trust.
From early design consultancy through to on-site execution, we’re proud to have been the go-to partner for every venue in the brand’s journey so far.
Customer Satisfaction
“MSL were the perfect partner on this ambitious project, bringing incredible creativity and a vast technical expertise to the table. MSL’s unique contribution is a huge part of the venue’s massive success.”
– Swingers Co-founder Jeremy Simmonds
With the venue now live, our relationship with Swingers continues. As they evolve the brand, introduce new experiences, and scale to new cities, we remain at their side – helping ensure every visitor walks into something unforgettable.